Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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How to revive a failing CRM system...
There’s been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the...
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You've come a long way...
CPA Technology Advisor just completed their 2008 reviews of leading mid-market financial management and accounting applications and I'm pleased to report that Intacct earned a perfect score and a five-star rating. Intacct received perfect 5.0...
Read more about You've come a long way......