Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Office 2.0 - Have Fun and Be More Productive?
First is the theme: Enterprise Adoption. Using online tools to "get things done" is a topic that all of us at Appirio have always been passionate about personally-- we run our day-to-day lives on Salesforce and Google Apps, and most of cringe every...
Read more about Office 2.0 - Have Fun and Be More Productive?...Embed YouTube Videos in WideScreen Format
Google has added some new options in YouTube that makes it easy for you to embed YouTube videos that are available in Widescreen 16:9 format. You can access these new options by clicking the customize icon next to the embed code as in the...
Read more about Embed YouTube Videos in WideScreen Format...Why vendors may learn to love independent CRM cons
I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...
Read more about Why vendors may learn to love independent CRM consultants......Use ThinkFree Online Office with your Google Accou
If you like to give ThinkFree a try, there's no need to create another set of credentials as ThinkFree, like Zoho, now supports Google...
Read more about Use ThinkFree Online Office with your Google Account...Why implementing CRM may or may not be easy....
I was asked this week what the pit-falls were of implementing CRM technology. This is the sort of question that can tempt you into gushing out a long list of potential hazards, but, when you come to think about it, for many, maybe most people there...
Read more about Why implementing CRM may or may not be easy.......How Technology Is Costing Companies Billions
This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...
Read more about How Technology Is Costing Companies Billions...